Friends, it has been quite some time since I last reflected on a huge part of my life: blogging. As much as I love to create content about skin care and my recent thoughts, I get asked a lot how I started my blog, for some pro-tips, and I also receive questions such as, what to blog about and how to improve SEO (but we’ll get to that in a bit), as well.
As flattering as that is, I am definitely not a professional. My content calendar doesn’t always stay on track, sometimes I don’t catch spelling errors until months later, and of course, the dreaded writer’s block is just awful. I can’t tell you how many times it’s been a while since I last posted something and it’s because I just don’t know what to write about. UGH!
And I admit that recently, I’ve been bit by the “writer’s-block-bug,” and it is the WORST.
But I realize that it’s been a while since I’ve shared some blogging knowledge with ya’ll. It’s been about 3 years since I have started this journey and if you’ve been following for a while, you know that a LOT has changed. From the content of my blog, all the way to the layout and title, being a blogger is a constant learning experience. Even those who have been doing this for years admit that they are learning new tips constantly. And as someone who is still a bit of a newbie blogger, I definitely have more than my fair share to learn.
With that said, here are some words of wisdom for you all:
- Ask yourself why you are doing this. If you are blogging simply because you need a new source of income, you’re more likely to struggle getting good content up. It makes sense though, since your drive would be more focused on finances and less on sharing things you’re passionate about. If you happen to start earning a few dollars, then hey, that’s great! But when you don’t have your whole heart into the theme of your blog, it tends to show in your content. You’re less driven to write content and you’re so worried about attracting people to your site that you’re not being true to yourself. It sounds harsh, I know, but it’s no different than being “fake”.
2. Be realistic with your priorities. It’s no secret that blogging takes a LOT of work. A lot of people think that blogging is all about getting free stuff and let me tell you this as someone who does NOT receive PR packages on a regular basis: those bloggers have earned it. They have the followers, they have the content, the have the passion for it, and they’re being authentic. Getting these perks is definitely a privilege and one we never take for granted, and if you want to get to that point, then you have to see if a blog is something you can really devote your time to. This isn’t meant to bring you down, but more so to paint a picture of what being a blogger is really like. If you want to be successful with it, you have to be sure that you have the time you blog deserves. It really is like your baby!
3. Be authentic. I know that’s a bit redundant from the first tip I made, but it deserves a bit more of elaboration. When you’re authentic, it really helps to shape your brand. Many bloggers share fashion finds on a daily basis, and hey that’s awesome! But for me, as much as I love shopping and putting outfits together, when I tried to do a little fashion blogging, I just didn’t feel the drive to continue with it. And as a result, it made my brand look icky. In fact, it made my brand look questionable. The one thing that I really do love though, is skincare and beauty products. So I love to try out new face washes, shampoos, lotions, you name it! And other than that, I share my faith and other thoughts that (I hope) inspire you! You may even notice that my pooch has her own little corner on my blog. And even though she isn’t near my as I am writing this, 80% of the time, she is by my side and we do so many things together, so it made sense that she be a part of it.
4. SEO, SEO, SEO. Those three magic letters translate to Search Engine Optimization. Come again? It means that when you type in (let’s say) Korean skin care, a blog article of mine can pop-up somewhere in the search results. So how does it work? Throughout your article, key words are placed. So, if I am reviewing a shampoo, I make sure to mention words such as “shampoo” and the brand name strategically throughout the article. In the beginning, the end, and often in between. I learned the hard way that mentioning the product’s name only once or twice doesn’t get you anywhere. By the way, my SEO skills are still a huge work in progress, and if it is for you too, then I suggest looking into SEO New Jersey company, NJ SEO. Hire them, and you’ll see major results. In fact, they’re dedicated to you. As they say, “We’re obsessed with our client’s growth.” The thing about SEO is that if you do not know what you are doing, it can be very bad for you. That’s why I always recommend trusting the professionals when it comes to your blog and/or business website. Give Matt Anton and his team at NJ SEO a try; you won’t be disappointed! They can help you when it comes to all things related to SEO, web design, social media marketing, and more.
5. Post pretty pictures. I don’t want you to look fake on Instagram. But I do advise you to use a good camera and practice your editing skills. Whether it’s for your blog post or your Instagram, have clear, eye-catching photos helps gain loyal followers, and it helps your feed to look great, too. I remember the first photos I posted and to be honest, I cringe a bit. But I’ve learned how to use a few editing apps on my phone and I feel much more confident about the photos that I post. Take photos in the moment or have fun creating a flat-lay. Use as much natural lighting as possible, and if you’re able to, use a tri-pod. Even a pop-socket helps to keep your phone steady when taking a shot. Practice makes perfect.
What are your blogging tips? Let me know in the comments!
[Disclaimer: This post was sponsored by NJ SEO]